Friday, July 22, 2005

Day1-12th July
We split into two teams; team one went to Dadar Railway Station, and the other to Victoria Terminus Railway Station. Both these station are the busiest in Bombay.
Team One:
At Dadar we encountered a long queue of Taxis that waited for passengers right outside the station. We went to the end of the queue so as to spend more time talking to the drivers before their turn come.
Two major interviews were done of:

Umesh,23, Satara, Bachelor. Had started driving just two months back

Top Insights
Driver prefers the meter to be outside as it makes passengers feel that driver cannot tamper with it.
New drivers cannot take people to places that they don’t know of.
The owner is mainly concerned about the usage of fuel and distance travelled

And
Rajesh, 30, In Mumbai with Family. 10Years in this business


Top Insights
Considering Bombay city meter usage is more appropriate in case of traffic, diversions & delays rather that prefixed fares.
Accounting is done is various ways like filling-up the fuel to ¾ the capacity

Team Two:
This was our first contextual so we were nervous as to how to go about doing it. The focus was to interview a taxi driver in the fort area, which is central Bombay. On reaching the Chatrapati Shivaji Terminus we decided that we would target taxis coming out of the station. To add to it once we reached there it started raining heavily and hence we decided of boarding a taxi to some place and start the interview in the taxi.

Top Insights
Lack of employment is compulsion for taking-up this profession
Passengers demand entertainment on long journeys

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